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How can artificial intelligence help your business thrive? What tools are available right now to improve efficiency, marketing, and customer experience? Where is AI taking the tourism industry next? Get the answers—and actionable ideas—at the 2025 Highlands County Tourism Awards & Insights Luncheon. This year’s keynote speaker, Matt Clement from Madden Media, will reveal how AI is transforming tourism marketing and how you can harness its potential to stay ahead in a rapidly changing marketplace. In addition to the keynote, we’ll celebrate the outstanding individuals and organizations driving our local tourism economy during the Winner’s Circle Tourism Champion Awards presentation. You’ll also receive important Highlands County tourism updates and learn what’s on the horizon for our community’s visitor economy. Who Should Attend? • Community Leaders • Elected Officials • Restauranters • Hotels & Accommodations Owners, Operators, Teams, • Tourism Partners • Local Businesses • Anyone invested in the success of Highlands County’s tourism industry Don’t miss this opportunity to gain valuable insights, connect with industry peers, and be inspired by the champions of our tourism community. 📅 Date: Wednesday, September 10, 2025 🕒 Time: Doors open at 11:00 AM 📍 Location: Seven Sebring Raceway Hotel, 150 Midway Drive, Sebring, FL 🎟 Tickets: $25 per person (required to attend) Hosted in collaboration between the Highlands County Tourism Development Council, the Greater Sebring Chamber of Commerce, Greater Lake Placid Chamber of Commerce, Avon Park Chamber of Commerce, and Highlands County Economic Development Office.